Sales Audits - The sales function is the cornerstone of most Home Builders. It represents the front line for revenue production. It is an undeniable fact that how a Builders sales force performs can make or break the success of their company, particularly in today's extremely competitive marketplace. Since the sales process is fragile, relying solely on human implementation, the potential for failure is great. Kennedy Resources offers extensive sales monitoring and follow-up review designed to pinpoint areas for improvement. Specific services include:
Surviving today means growing market share and knowing you’re ahead of the competition. Our video mystery shop is a great tool to evaluate the sales representative’s performance, highlighting areas that need improvement and examining methods to improve their sales presentation. Only Kennedy Resources offers video mystery shops using a weighted report evaluation so attention is focused on key areas. This system rewards top performers who rightfully concentrate on the most productive activities.
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Positioning - is how potential buyers define you in relation to your competitors. A good position is what makes you unique. Good positioning is essential to find the “compelling value” that motivates customers to purchase in today’s market. Kennedy Resources offers complex regression analysis combined with customer feedback in order to help you better position your product.
One of the first laws in real estate is that no customer will pay more than an equally desirable substitute. That said, having in-depth information about your competitors is critical. Kennedy Resources competitor Regression analysis studies to bring awareness of a builder’s position in the marketplace. Only Kennedy Resources offers both objective and subjective data to capture a builder’s unique qualities that go beyond pure price. This information can be used to overcome customer objections and better position product. Information is also a useful tool in determining the most profitable proactive pricing strategy.
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Kennedy Resources Customer “E-survey” system allows Home Builders to gain valuable Customer insight at a fraction of the cost of other traditional systems and technology. Tracking customer satisfaction pre and post closing is an excellent tool to optimize referrals.
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SALES TRAINING – Now your sales team can possess the critical skills needed to improve their sales performance and accelerate results. With new strategies and proven tactics, your salespeople will sell with more confidence, overcome selling obstacles, and close more prospects. Kennedy Resources sales training will give your salespeople practical skills to drive more sales.
Real Benefits:
· Improve Your Sales Team’s Confidence and Competence
· Increase Prospect Conversion Ratio’s
· Produce More Consistent Sales Results
· Increase Profit Margins
Sales Training Topics Include:
· Systematic Selling
· Overcoming Objections
· Self-Prospecting
· Prospect Follow-up
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