HELPING YOU INSPECT YOUR EXPECATIONS
In these tough times many builders are spending more than ever to bring prospects through their doors. Unfortunately in many cases that money is lost on the first encounter! Losing sales before ever having the opportunity to show your product is avoidable by properly inspecting your expectations. Mystery shopping is the key to understanding how you communicate your message. Only Kennedy Resources offers video mystery shops using a weighted report evaluation so attention is focused on key areas.
Our mystery shopping will:
- Identify areas of weakness: and help determine if the sales person has learned the sales presentation properly. It gives the builder a yardstick of measurement for areas of improvement on the sales presentation.
- Tells you if you are winning or losing: Truth is, your sales representative can be doing a good job but if your competitor is doing better you lose. Unlike our competition our mystery shop includes a competitor evaluation so you have actionable information.
- Provides pre-employment screening: The covert video mystery shop can be used to determine if the sales person (or potential realtor) is suitable for the position. We all know some people are suitable for direct sales presentations while others are just not. Sometimes it is difficult to determine the candidate’s suitability and a video is a great resource to select a “top Gun” contender.
- Follow-up Monitoring: In today’s real estate climate, service has become almost as important as the initial sale. With cancelation rates averaging over 35% follow-up is worthy of objective monitoring.