Sunday, September 05, 2010
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Competition Studies -

A Kennedy Resources Competition analysis delivers builders valuable insight regarding their competition. By analyzing Price, square footage, features, and best practices builders can make minor adjustments that make a huge difference. More often than not, this information gives the builder the critical edge between a making a sale or being outsold.

Only Kennedy Resources offers both objective and comprehensive subjective data to capture a builder’s unique qualities that go beyond pure price. This information is not only valuable management tool but also an excellent sales tool to overcome customer objections. A Kennedy Comp Analysis is also a useful tool in determining the most profitable proactive pricing strategy.

 Our Comp Analysis delivers:
  • Price and home square footage plotted for Quantitative (no Features)
  •  Price and home square footage plotted for Qualitative (weighing features)
  •  Complete side by side feature comparison
  • Best practices
    •  Best selling floor plan
    • Most compelling value
  •  Competitors weaknesses
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