A Kennedy Resources Competition analysis delivers builders valuable insight regarding their competition. By analyzing Price, square footage, features, and best practices builders can make minor adjustments that make a huge difference. More often than not, this information gives the builder the critical edge between a making a sale or being outsold.
Only Kennedy Resources offers both objective and comprehensive subjective data to capture a builder’s unique qualities that go beyond pure price. This information is not only valuable management tool but also an excellent sales tool to overcome customer objections. A Kennedy Comp Analysis is also a useful tool in determining the most profitable proactive pricing strategy.
Our Comp Analysis delivers:
- Price and home square footage plotted for Quantitative (no Features)
- Price and home square footage plotted for Qualitative (weighing features)
- Complete side by side feature comparison
- Best practices
- Best selling floor plan
- Most compelling value
- Competitors weaknesses